AI Insights · Timothy · June 2022
Top 5 Film & Television Apps on iOS in Turkey Q2 2022
Discover the performance trends of the top 5 film and television apps on iOS in Turkey during the second quarter of 2022, with data on weekly downloads, revenue, and active users.
In the second quarter of 2022, the top 5 film and television apps on iOS in Turkey showcased varied performance trends. Here's a detailed look at the weekly downloads, revenue, and active users for each app, based on data from Sensor Tower.
BluTV from BLUTV ILETISIM VE DIJITAL YAYIN experienced fluctuations in weekly downloads, peaking at 20K in the week of May 30. Weekly revenue saw a gradual decline, starting at around $21.8K at the end of March and settling at approximately $13.6K by the end of June. Active users showed a notable increase mid-quarter, reaching 87.3K by the end of May, before stabilizing around 74.9K in late June.
Netflix saw a consistent rise in weekly downloads, hitting a high of 32.1K in the week of June 20. Revenue trends fluctuated, peaking at $17.1K in early May and ending the quarter at around $13.6K. The app maintained a strong active user base, with numbers increasing from 1.6M to 1.8M throughout the quarter.
DilediğinYerde by DIGITURK showed a significant drop in weekly downloads, from 10.3K in early April to just over 2.3K by the end of June. Revenue mirrored this trend, starting at $17.8K in mid-April and declining to around $5.8K by the end of the quarter. Active users remained relatively stable, fluctuating between 61K and 76K.
Disney+ entered the Turkish market with a strong performance, achieving weekly downloads of 235.6K in the week of June 20. Revenue peaked at $64.9K in mid-June and then decreased to $37.3K by the end of the month. Active users saw rapid growth, starting at 110K in mid-June and reaching 451.5K by the quarter's end.
TV+ Movies, Series & Live TV from LIFECELL TV YAYIN VE ICERIK HIZMETLERI ANONIM SIRKETI maintained steady weekly downloads, averaging around 4.5K. Revenue showed minor fluctuations, peaking at $3.3K in early May and ending at $2.6K in late June. Active users experienced a slight decline, from 24.2K in early April to 21.1K by the end of June.
For more detailed insights and data, visit Sensor Tower.
